The Story
 
The Idea

It’s a great time to be a girl. We have so many choices when it comes to beauty products. For every beauty problem, there are countless solutions (and they usually come in fabulous packaging that we’ll happily display in our bathrooms and on our nightstands). I love it!

I also love to exfoliate. That feeling of seriously smooth skin, the way your face and body glow after sloughing off those dead cells… heaven.

But when it came to my lips, there was really nothing out there on the (wonderfully-chocked-full-of-every-product-you-could-ever-want) beauty market to keep them from looking dull or to remove the dry, flaky skin that no amount of gloss can cover.

I could picture exactly what I wanted this product to look like, to smell like, and to taste like. But most of all, I wanted results.

So I got to work.

The Formula

Literally, my beautiful kitchen became my laboratory. After weeks of mixing and experimenting, I came up with a formula that I simply could not get enough of, and the lip scrub™ was born.

My lips had never been pinker or smoother; my gloss never looked better. It became a staple in my makeup bag, and I was using it every single day. Really, truly- every day. That’s when I knew I was on to something.

The Packaging

I’m a very visual person, so, this part was crucial. I knew the product had to look as good as it performed. It had to be something I’d want to display in my bathroom. Something special.

Five months of searching and I found what I wanted. Truffle boxes imported from Italy and chocolate-brown labels came together to make each lip scrub™ look like an adorable little present.

The “Auditions”

I began in Los Angeles, which feels like home to me, having lived there for years before moving east. I spent two days meeting with the owners of my favorite boutiques, crossing my fingers and hoping one of them would say yes. I couldn’t believe it when not one but ALL of them agreed to carry my products!

Potion in Brentwood was the very first store to carry the lip scrub™. Next came Beauty Bar Apothecary in Beverly Hills, then out to the Valley where The Aesthetics Centre and The Beauty Closet placed orders.

The positive response to this product has been incredible. the lip scrub™ is now available in LA, New York, New Mexico, Canada, Australia and New Zealand…with more stores being added every day.